The Hot Dog Box, a hit sausage spot started by the father-daughter duo, hits the Six Corners store this month
PORTAGE PARK – A father-daughter team that took the culinary scene by storm last year will soon be serving their popular hot dogs at the Six Corners family storefront.
The Hot Dog Box opens Jan. 15 at 4020 N. Milwaukee Ave., the second location and first brick and mortar store for Bobby Morelli and his 10-year-old daughter, Brooklyn.
Morelli, a record artist and entrepreneur with no restaurant experience, opened The Hot Dog Box in Bronzeville in August 2021 as part of a pandemic pivot move that quickly proved to be successful. Within months, locals flocked to the new joint – built inside a shipping container – to sample unusual hot dogs like the Bronzeville Bourbon Filet Mignon Dog and a pizza hot dog made by Brooklyn.
The stand also offers vegan and turkey substitutes and a rotating hot dog menu inspired by Brooklyn favorites.
This unique business decision has earned The Hot Dog Box considerable attention in local and national media for their hot dog turn, the duo’s charismatic working relationship, and their positive social media presence.
A Northwest Side developer reached out to Morelli last summer after hearing about The Hot Dog Box from news reports and came up with an idea to bring the hot dogs to Portage Park. Morelli said he is already planning to expand into a storefront and has started researching spaces in the area.
He fell in love with the Milwaukee Avenue space and bought it last summer, but the opening was delayed due to city inspections and permits. The team is finally ready to go this month.
“I can’t wait to be open,” Morelli said. “All the hard work paid off. Now we are ready to have some fun.
The storefront will have a similar vibe to the original Bronzeville box with bright colors and a relaxed atmosphere.
“When you walk inside, imagine a… backyard with our green yard and colorful tables,” he said. “A sunny afternoon is what you imagine when you step into the Hot Dog Box. “
Morelli and her daughter – whose nickname is “Boss Lady” – are eager to have more sit-down space to make it their own, and they plan to host community events like movie nights, pop-ups with young entrepreneurs and business partnerships, according to COVID-19 regulations.
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Portage Park’s menu will include fan favorites like the spot’s iconic dogs, as well as new Brooklyn creations to be unveiled soon.
“Brooklyn had fun putting together a menu that will be browsed,” her dad said. “Articles come and go and [I want to do] collaborations with chef friends.
While it brings the Portage Park location into use, the shipping container location will remain closed until the spring, he said. He plans to hire a team to work at the Bronzeville site and expand its staff, although he will manage both sites.
The family business will hold an opening ceremony on the day it opens at 11am.
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