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Taco John’s® Takes Customer Experience to the Next Level with Enhanced Loyalty Program

By on May 9, 2022 0

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Popular Quick Service Restaurant Introduces Bigger Bolder Rewards with Tiered Point System, FREE Small Combo for Signup and More

May 09, 2022 // Franchising.com // CHEYENNE, Wyo. – It’s never been easier to Olé the Day at Taco John’s® now that the popular quick service restaurant has rolled out a new and improved loyalty program!

Loyal Taco John’s app members will now benefit from an all-new points-based program, aptly named “Bigger Bolder Rewards.” Fans who join can earn 10 points for every dollar spent in-store, drive-thru, or through mobile or delivery orders made on the app. After accumulating 200 points, users will be able to unlock Taco John treasures like Crispy Beef Tacos, Potato Oles®, Fried Chicken Tacos, Churros and more.

In addition to redeeming rewards, members now have access to exclusive offers, limited-time items, and upcoming initiatives through the program. They will also receive a FREE little combo just for downloading the app and signing up!
“At Taco John’s, we are committed to improving the customer experience and engaging our fans in new ways,” said Barry Westrum, Chief Marketing Officer. “By receiving data-driven insights from Bigger Bolder Rewards, we’ll be able to better understand our customers’ preferences and evolve as a brand to create even more sought-after premium items. We can’t wait to see how our loyal members will react to this advanced program full of delicious rewards!

Bigger Bolder Rewards loyalty points expire after approximately six months, so be sure to visit your nearest Taco John’s to unlock your specials and make your taco dreams come true.

With its fusion of distinctive flavors and spices from south of the border, Taco John’s menu features several signature dishes, including meat and potato burritos, stuffed grilled tacos, potato olés® and bold and mouth-watering fried chicken tacos. Taco John’s offers branded specialties like Taco Tuesday®, discounted breakfast burritos on Wake Up Wednesday!® and the $1-$2-$3 ValuEST menu everyday. Download the Taco John’s app and like the Taco John Facebook page for exclusive offers.

About Taco John’s®

Founded in 1969 in Cheyenne, Wyoming, Taco John’s® serves bigger. bolder. better. flavors for over 50 years. Today, Taco John’s operates and franchises nearly 400 restaurants in 22 states, making it one of the largest Mexican fast food brands in America. With bold originals like Potato Olés®, Taco John’s knows how Olé The Day. Taco John’s is proud to serve generous portions of its signature menu items which are made to order using fresh, high quality ingredients, seasonings and sauces. The brand was ranked #7 in the “Mexican Food” category of Entrepreneur’s “Top Food Franchises of 2022” and was recently recognized by QSR Magazine as “Top 15 Chain Ready to Contend as Fast Food’s Top Players” . Taco John’s is led by CEO Jim Creel, who was named one of the “Most Influential Restaurant CEOs in the Nation” by Nation’s Restaurant News in 2022. For more information, visit tacojohns.com and follow Taco John’s on Facebook, Instagram, Twitter and TIC Tac.

SOURCE Taco John’s®


Media Contact:

Brooke Sundermir
[email protected]


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