Mooless Animal-Free Whey Protein Powder Hits Retail With The Vitamin Shoppe

By on May 23, 2022 0

Natreve’s new MOOLESS protein powder meets consumer demand for innovative, delicious and sustainable wellness products, delivering the Whey of the future and now available in over 690 stores across United States

VANCOUVER, BC, May 23, 2022 /PRNewswire/ — Natreve, the mission-driven, ocean-focused premium wellness company dedicated to providing the most innovative and highest quality products, has announced that its highly anticipated MOOLESS animal-free whey protein powder is now available for purchase at over 690 The Vitamin Shoppe stores in the United States and at

As the leading destination for lifelong wellness solutions, The Vitamin Shoppe is the first retail partner to bring MOOLESS – or any animal-free whey protein powder – to the experience of purchase in person. With distribution in The Vitamin Shoppe across the United States, as well as the company’s Super Supplements stores, MOOLESS is now readily available to retail consumers.

With a noticeable increase in consumer awareness of the ethical, environmental and health implications of food and wellness products, there has never been greater need for a high quality animal protein powder that provides pure protein and delicious taste. Massive developments in food science and technology make MOOLESS the protein powder of choice for those looking to fuel their active lifestyles with a wellness product that delivers the taste and texture of whey protein. with a significantly lighter environmental footprint.

Compared to traditional methods of making whey protein, the process of creating whey protein without animals reduces water consumption by up to 99%, greenhouse gas emissions by up to 97% and consumption energy up to 60%. MOOLESS is a truly no-compromise solution to how people feed themselves and care for the planet in a more sustainable way.

Made with Perfect Day’s animal-free whey protein through precision fermentation and without any animal inputs, MOOLESS is molecularly identical to conventional whey and provides all of the nutritional benefits associated with it. Plus, MOOLESS is hormone-free, lactose-free, and gluten-free, with each serving containing 20 grams of protein, 4.6 grams of BCAAs, and a full spectrum of digestive enzymes.

“Our mission to become the most sustainable wellness brand on the planet is an ambitious one that is now coming to fruition with the launch of MOOLESS,” said Roland Radu, CEO of Natrève. “To say we’re thrilled to see MOOLESS at The Vitamin Shoppe and in shopping carts today – both online and in physical stores – would be a massive understatement. With MOOLESS Animal-Free Whey Protein Powder , Natreve now offers even more options for people to invest in their health while protecting the health of our planet.”

Sharon LeiteCEO of The Vitamin Shoppe, said, “At The Vitamin Shoppe, we are committed to delivering the highest levels of quality, innovation and expertise to our customers. Natreve and its revolutionary product MOOLESS upholds all of these values, bringing a real breakthrough idea to the whey protein category.We are thrilled to be the first retailer to bring MOOLESS, a product that helps both consumers and the planet prosper by creating a more sustainable source of healthy nutrition. innovation in formulas, flavors and formats to our consumers, like MOOLESS, continues to propel our sports nutrition category forward.”

MOOLESS is available in four delicious flavors: Vanilla Bean Cupcake, Chocolate Fudge Brownie, Cookies and Cream and Strawberry Shortcake. Each box of MOOLESS contains ten single-serve packets at an SRP of $39.99.

MOOLESS is also available online at and will be expanding to many more fine retailers in the coming months.

To find out more, visit

About Natrève
Launched in 2019, Natreve is a mission-driven, ocean-focused, premium wellness company dedicated to providing the most innovative, high-quality products to help you eat well and to do good. Natreve is proud to be the world’s first plastic and carbon neutral wellness company, with a vision to become the world’s most sustainable wellness brand. Protein powders include Whey, Vegan, and now animal-free options available in unique and decadent flavors like French Vanilla Wafer Sundae, Fudge Brownie, and more. The Wellness Series features science-backed drink mixes including Stress Less, Immune Strength, and Sleep Peaceful. To learn more, visit or follow us on LinkedIn, Facebook or Instagram.

About The Vitamin Shoppe® Lifelong well-being starts here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc., is a global omnichannel specialty retailer and wellness lifestyle company whose mission is to provide customers with the most trusted products, advice and service to support them. in their lifelong journey of well-being. Situated at Secaucus, New Jersey, the company offers a full assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, eco-friendly lifestyle products and natural beauty products. In addition to offering products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its own and wholesale channels, including: The Vitamin Shoppe®Vthrive The Vitamin Shoppe™, BodyTech®Body Tech® Elite, fitfactor™, fitfactor KETO™, plnt®ProBioCare®True Athlete®, and TrueYou™. In the United States, the Company does business through more than 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and through its website, The company is expanding its retail footprint through an innovative omnichannel franchise model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South Americaand central America markets through local retail and e-commerce partners.

Katie Rubino & Joy Puder
Connect Agency
[email protected]

Dalisbeth Galvez
Hunter PR for The Vitamin Shoppe
[email protected]

SOURCE Natrève