How health and fitness franchises will loosen their sales force in 2022

By on January 6, 2022 0

Opinions expressed by Contractor the contributors are theirs.

The franchise has changed over the past two years with the fallout from the pandemic. Unfortunately, many companies did not survive. Many of them forced it to rotate or, in some cases, completely change the way it works. This is exactly what leaders in the health and fitness industry have done, innovating in everything from online training to telemedicine. I want to explore and share these trends as we move forward in this new world of franchising.

More people than ever are now comfortable with online video meetings. I often joke and say, “Your grandmother didn’t even know how to turn on the computer before the pandemic, but now she has five Zoom calls a day. This reality has created a whole new way of implementing marketing and sales initiatives, training and coaching campaigns, virtual events, and more.

Like Xponential Fitness CEO Anthony Geisler said in his company’s third quarter report announcement last year: “Brick-and-mortar gyms are back, and fitness store customers are excited to return to in-person fitness. in our growing franchise studio base.

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Cole Arranaga, Vice President of Sales and Operations at D1 training, also said: “Despite everything that has happened because of the pandemic, D1 has achieved record income every month since June 2020.”

When I asked him what leadership and operational strategies they had implemented to survive the pandemic, he said, “During this uncertain time, D1 Training has established its mission to find ways to connect with its members to keep our intact community and provide franchisees with the means to maintain and further develop their business; to help unite members outside of the gym and hold individuals accountable for working out and achieving their fitness goals.

I have watched other innovative new brands gain momentum to launch their franchise opportunities in early 2022 which will create or complement new franchise categories. Mobile doctors offer mobile medical services as well as video medicine to bring the services to their patients; Men’s health Gameday is a testosterone replacement clinic that offers a variety of health solutions for men; and Cosmic vegetables is a plant-based, gluten-free fast food bar responding to the growing interest in healthier alternatives to other traditional options.

These new opportunities represent the evolution of the market driven by the changing needs and wants of consumers. Many of these trends will continue after things normalize due to the convenience factor and because most people are now comfortable with mobile apps and online meetings.

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We are all tired of the restrictions that Covid has caused in our lives. All over the world, people are eager to return to normal life. Franchise brands that have been able to pivot and innovate in the health and fitness industry are making a strong comeback, making this category a serious contender to consider for those looking to become franchise owners in the New Year.

The franchise market is already starting to rebound and more and more people are thinking of owning a business due to layoffs, business closings, time off and a host of other reasons. We are seeing buyers with home equity, good credit, and money in the bank to invest, which gives them more options. The health and fitness category is definitely one to watch.