Goodbye, Taco Bell: the chain is closing all its branches in Quebec

By on January 7, 2022 0


It’s a dark day for burrito lovers: Taco Bell quietly announced on Friday that it was closing all of its stores in Quebec, about 15 years after arriving in the province.

In response to questions on Twitter – first spurred on by a live radio conversation – Taco Bell Canada confirmed that fans’ suspicions are true and that it is withdrawing from Quebec altogether.

The closest locations are now those of Hawkesbury and Cornwall.

The chain has yet to answer questions about how many locations remain in the province or why it has decided to close them.

However, Taco Bell arrived relatively late in Quebec, not opening its first branch, in the West Island, until 2007.

A marketing official behind the expansion said the delay was due to Quebec taking its time getting used to Mexican food.

Ten years ago, “there were only a few items like taco shells in grocery stores, but now you’ll find an aisle full of Mexican food, and it’s more and more common to cook Mexican food at home.” Said Annik Labrosse, who was then the Quebec marketing director of Priszm, which held an exclusive license to open Taco Bell franchises in Quebec, in a statement. 2006 statement reported in Franchising.com.

They were planning to open 20 to 30 branches at the time, and the Montreal premiere was inundated with “die-hard” fans who used to spend a day in Ontario for their fix and waited in line for. three hours at the new store, the outlet reported.

Like many large chains, there were additional headaches surrounding operating in Quebec, including the creation of French names and a French section on the company’s website.

The Taco Bell slogan used at the beginning was “Save a hamburger bun.” Eat a Taco, ”or“ save a hamburger bun. Eat a taco ”.