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Chipotle introduces the first seasonal beverage, Watermelon Lemonade from Tractor Beverage Co.

By on June 9, 2022 0

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Brand donates 5% of profits from sales of Tractor products to support farmers

NEWPORT BEACH, Calif., June 9, 2022 //PRNewswire// – Chipotle Mexican Grill (NYSE: CMG) today announced that its first seasonal drink, Watermelon Limeade, is available for a limited time at all restaurants in the United States and in Canada, with 5% of the profits from its sale of these beverages being donated to causes that support farmers.

A new seasonal flavor

Harvesting the classic taste of summer, Tractor Beverage Co.’s new farmer-created Watermelon Limeade features the crisp, refreshing flavor of sweet watermelon and real lime. Tractor’s Watermelon Limeade is made with all-natural ingredients, certified organic, non-GMO, and free of additives and preservatives.

Chipotle’s culinary team has teamed up with Tractor Beverage to create a watermelon lemonade recipe that complements Chipotle’s 53 Real Ingredients1. Watermelon Limeade builds on the success of Chipotle’s organic beverage program with Tractor, offering a new way for fans to experience their favorite order with seasonal flavors. In 2021, Chipotle leveraged its stage gate process to test Watermelon Limeade in Atlanta, Kansas City and Orange County, California before deciding on a launch strategy.

“We are thrilled to introduce our first seasonal drink with the freshest flavors of summer,” said Stephanie Perdue, vice president of marketing at Chipotle. “Consumer response to Watermelon Limeade has exceeded expectations as it quickly became our best-selling tractor drink in test markets last year.”

For a limited time, Watermelon Limeade joins Chipotle’s organic beverage lineup of Tractor’s Lemonade, Mandarin Agua Fresca and Berry Agua Fresca, which are available for dinner and takeout. Made exclusively for Chipotle, Tractor Beverage lemonade and black tea bottles are also available for dine-in, take-out and delivery.

Created by a farmer, serving farmers

Real food deserves real drinks, which is why Chipotle partnered with Tractor Beverage Co. in 2020 to serve delicious non-GMO certified organic lemonades, Agua Frescas and tea. Tractor beverages are made from sustainably grown natural ingredients under Chipotle’s rigorous food and integrity standards. Artisanal recipes are created by a farmer with responsibly sourced ingredients and the same care as real Chipotle food.

“Creating real drinks that make real food better is in our DNA, and this first-ever seasonal collaboration with Chipotle takes that commitment to a whole new level,” said Travis Potter, co-founder of Tractor Beverage. “We’re thrilled to bring the artisanal flavor and all-natural ingredients of our Watermelon Limeade to Chipotle fans this summer, while working together to support the farmers who make all of our certified organic beverages possible.”

Organic farmer Travis Potter founded Tractor Beverage Co. in 2015 with the simple goal of creating better beverages for everyone. The company’s entire beverage portfolio includes clean ingredients that deliver taste and functionality while serving as a platform to expand organic farming practices and lead a more sustainable future.

Chipotle’s Commitment to the Farming Community

Beyond Chipotle’s organic beverage program, the brand is committed to sourcing organic ingredients. In 2021, Chipotle purchased over 40 million pounds of organic and transitional ingredients for its food. Chipotle has also committed $5 million by the end of 2025 to support the future of farming and help secure long-term contracts for farmers under 40 who meet its Food with Integrity standards.

Chipotle is also supporting the National Young Farmers Coalition’s movement to advocate for policy change in the 2023 Farm Bill to facilitate equitable access to up to one million acres of land for the next generation of farmers. . To drive awareness and action, Chipotle created an emotionally charged short film, “A FUTURE BEGINS,” to encourage guests to join the campaign to make an impact on the 2023 Farm Bill online. adding your name will help the National Young Farmers Coalition advocate for Congress to invest $2.5 billion to secure access to up to one million acres for young farmers.

(1) – The 53 ingredient count is for foods only and excludes time-limited menu items.

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