- Food franchising
- C3, the world’s leading food technology platform and the HOA brands, home to the globally iconic Hooters® Restaurant and Hoots Wings® brands, agree to test C3 products in the marketplace in select locations and explore further deployment wide of C3 products alongside world famous Hooters® and Hoots Wings® Chicken Wings
C3, the world’s leading food technology platform and the HOA brands, home to the globally iconic Hooters® Restaurant and Hoots Wings® brands, agree to test C3 products in the marketplace in select locations and explore further deployment wide of C3 products alongside world famous Hooters® and Hoots Wings® Chicken Wings
LAS VEGAS, November 10, 2021 / PRNewswire / – HOA brands, the parent company of the two Sirens® & Hoes Wings® restaurant® systems, has accepted a test contract and is exploring expanding a strategic relationship with that of Sam Nazarian VS3 (Creation of culinary communities), who quickly became the Fastest Growing Global Food Technology Platform Today.
VS3 is reinventing the restaurant industry by harnessing the power of exceptional culinary talent, digital brand intellectual property and bringing its portfolio of over 40 culinary brands to C3 Established shared kitchens and mobile delivery with the next-generation GO by Citizens app.
HOA Brands is the operator or franchisor of nearly 400 Hooters® restaurants in 38 states and 20 countries and is known for their famous Chicken Wings and popular All-American Hooters Girl® waiting staff. Sirens® Restaurants have long been one of the best-known neighborhood destinations for food, entertainment and sport. For nearly forty years, Hooters® has been an iconic player in the casual dining segment, focusing on food that is timeless and irresistible. HOA Brands Extends Success by Franchising New Brand, Hoots Wings®, which offers a quick and relaxed wing concept designed to compete with Wingstop® and others. There are already 9 Hoots Wings® in operation, with over 120 franchise locations under development.
Work with food technology, Sirens® The restaurants agreed to test the C market3” Unami Burger Menu Item at Select Hooters® Restaurants. Based on the results, the parties can broaden the relationship more widely. The parties await C3‘The famous Umami Burger is a great addition to the Hooters® menu, as voted “America’s Best Burger” through GQ Magazine. The expectation is that C3Items may also be donated through Hoots Wings®.
Having developed a cult following for its irresistible Umami Burger, C3 The Unami Burger brand has been serving the “fifth taste” for over a decade. More recently it was announced that the chef Alvin cailan, one of America’s most revered chefs, would take the helm as the new face of the brand. Cailan’s revamped menu includes new versions of popular Umami Burger dishes and features favorites for the ultimate foodie and burger lover.
A pioneer of the digital catering industry, VS3 has over 40 food brands, serving over 2.3 million meals during the last twelve months. Popular brands include Umami burger, Sam’s Crispy Chicken, Krispy Rice, Kumi, Cicci di Carne, Cindy Lou’s Cookies, Soom Soom Fresh Mediterranean as well as new concepts El Pollo Green, Plant nation and His motorbike. The omnichannel approach of the food tech platform to exploit Gen Z and Gen Y control power can prove to be an attractive asset for Hooters® and Hoots Wings®.
Any expansion of C3 / HOA Brands relationship is also expected to supply Hooters® and wings of boos® access to VS3’s’ Go by Citizens proprietary app, which offers a one-stop digital food market experience where consumers can order from multiple digital restaurant brands in a single transaction and with no hidden delivery charges. The parties expect the Go by Citizens Marketplace to eventually feature popular menu items from Hooters® and items from HOA Brands’ fast-growing new concept, Hoots Wings®.
Commenting on the test relationship and the opportunity for expansion, Sam nazarian, VS3Founder and CEO said: “We are delighted with this opportunity to further extend C3, by coupling our growing food technology ecosystem with HOA Brands’ global kitchen infrastructure. Through this potential new relationship, we plan to work together to advance the digital kitchen revolution, bringing sought-after quality food offerings and innovative recipes to customers around the world. “
Adding to this feeling, Sal Melilli, CEO and President of HOA Brands, said: “As an American institution, Hooters® continues to lead the way. Through a relationship with C3 we will strive to continue to build on the exceptional experience for which Hooters® is known. In addition to offering the iconic and exciting Hooters® in catering, our goal is to strengthen the capacities of Hooters® and Hoots Wings® customers by delivering quality food, created in a timely and convenient manner for an active lifestyle.
Parties predict Umami Burger menu offerings to start rolling out at select Hooters® ghost restaurants and kitchens this winter. In addition to the potential expansion among the Hooters® and Hoots Wings locations, VS3 Products are offered at over 800 digital branded sites across the United States, through brands such as TGI Fridays, PF Changs, and more. In addition to its outlook, VS3 reports a pipeline of expansion locations to over 1,000. To date, the Global Food Technology Platform reports that it hired more than 3,500 employees in the United States with plans to hire another 5,000 employees nationally and internationally with offices in Miami, Los Angeles, new York, London, and Riyadh, Saudi Arabia.
VS3 (Creating Culinary Communities) is reinventing the restaurant industry at a time when change is most needed. Founded and led by visionary Sam Nazarian with minority investors Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, and Accor, the world’s leading hospitality group increased, C3 simultaneously, systematically and widely brings together technology, underutilized retail spaces, hotels and kitchens, and world-class culinary talent. VS3The culinary brand lineup coexists to disrupt the food and beverage industry by capitalizing on rapidly changing customer preferences through C3 established shared kitchens, mobile delivery with the next-generation Citizens Go app and Citizens food halls. Current C3brands include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Sa’Moto, EllaMia, Cicci di Carne, El Pollo Verde, Kumi, Plant Nation and the partner brands Soom Soom Fresh Mediterranean and Cindy lou Biscuits. The first Citizens food court opened in New York City in Manhattan West this fall. More recently, C3operates 800 digital kitchens across the United States To learn more, visit c3sbe.com.
HOA Brands: Hooters® and Hoots Wings®
HOA Brands, through its subsidiaries and affiliates, is the franchisor and operator of nearly 400 Hooters® restaurants in 38 states and 20 countries and 9Hoots Wings® Restaurants in 4 states with development agreements for over 100 more. HOA Brands also operates Hootie’s Burger Bar®, Hootie’s Bait and Tackle® and Hootie’s Chicken Tenders® Virtual brands of burgers, seafood and chicken fillets via Hooters® Restaurants. Known for its world-famous chicken wings, the first Hooters® restaurant opened in 1983 in Clearwater, Florida. Sirens® restaurants are one of the best-known neighborhood destinations for food and entertainment, sports and sports betting (offered in many of its markets), chicken wings, sandwiches and renowned seafood world, and the service provided by All-American cheerleaders, the Hooters Girls®. For more information on Hooters, visit www.Hooters.com, www.instagram.com/Hooters, www.twitter.com/Hooters, www.YouTube.com/Hooters Where www.Facebook.com/Hooters www.hootswings.com
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