Big Chicken, owned by Shaquille O’Neal, goes up in Las Vegas

By on April 29, 2022 0

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Local restaurateur signs franchise agreement to expand fast-casual chicken brand with eight new locations in Las Vegas and Henderson

April 29, 2022 // Franchising.com // LAS VEGAS – Big Chicken is branding BIG in Las Vegas.

Big Chicken, the fast-casual chicken concept founded by Hall of Famer Shaquille O’Neal, today announced that it has signed a franchise agreement with accomplished restaurateur Vincent Alba (Vinnie) to open eight new Big Chicken locations. Chicken within the Vegas city limits and surrounding suburbs. Henderson.

“I was instantly hooked from the moment I tasted Big Chicken’s food, and from then on I knew it was something I wanted to be a part of,” said Alba, who was a regular at the brand’s original location next door. The band. “When you think of Shaquille O’Neal, you think big, bold and fun, and every menu item truly reflects those qualities. The local community and thrill-seeking visitors to Las Vegas are vibrant and passionate, and after having met the excellent management team, I am convinced that Big Chicken will meet this energy.

Currently multi-unit owner of four Firehouse Subs locations in Las Vegas, Alba has accumulated more than 25 years of restaurant operating experience, with the last eight being franchise-owned. As a resident of Las Vegas, Alba will use her knowledge of ownership and operations to expand Big Chicken’s success to serve both Las Vegas and Henderson with the support of a strong management team.

“As Big Chicken’s home market, Las Vegas holds a special place for us and our fans, so we had to find someone to grow with who not only has the right experience, but shares our passion for the brand,” said Big Chicken CEO Josh. Halpern. “Vinnie meets our criteria and even some, and we’re thrilled to have him as a franchisee on our team, helping to further our expansion into Las Vegas.”

Big Chicken currently has an existing location open in Las Vegas as well as restaurants in Los Angeles, Seattle’s Climate Pledge Arena, New York City’s UBS Arena, Moody Center in Austin and on two Carnival cruise ships.

Along with O’Neal, the championship pedigree behind Big Chicken includes a pair of powerful ownership group partners, including:

  • Authentic Brands (ABG), a brand development, marketing and entertainment company, with a portfolio of iconic and world-renowned brands including Sports Illustrated, Elvis Presley and Reebok.
  • JRS Hospitality, Las Vegas’ leading events and catering company, renowned for hosting high-profile parties, private dinners and corporate meetings at its iconic venues such as Cabo Wabo, Hexx and Beer Park.

SOURCE Big Chicken

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