Baskin-Robbins opens in Casablanca, its first restaurant in Morocco

By on September 17, 2021 0

Baskin-Robbins opened its very first restaurant in Morocco, in the city of Casablanca. Galadari Ice Cream Company, one of the brand’s largest franchisees, will own and operate the new restaurant, adding to its portfolio of nearly 1,000 Baskin-Robbins locations around the world.

“More than ever, people are looking for the joy and convenience of ice cream,” said Ahmed Osman, CEO of Galadari’s Food and Beverage division. “With extensive experience throughout the region, we are confident that the unique flavors and fun atmosphere of Baskin-Robbins, coupled with our strong operational background and customer focus above all else, will resonate with local customers then. as we continue to open new locations. around the country. “

Located in the Morocco Mall, Baskin-Robbins’ newest location debuted with a grand opening event on August 24, with the doors officially opening to the public shortly after. The first 100 guests received free ice cream for a year.

“As we expand aggressively in the markets we currently operate in, we are also taking Baskin-Robbins to new countries as part of our division’s growth strategy,” said Osman.

“We are delighted to support Galadari Ice Cream Company as it officially introduces Baskin-Robbins to the Moroccan market,” said Michael Haley, President and CEO of International for Inspire Brands, parent company of Baskin-Robbins. “Over our four decades of collaboration, Galadari has truly brought this unique brand experience to life in the Middle East, Australia and now Africa. “

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